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C:\Users\Senior_Thesis\ <Grailed> Verified Fake
↓ WORK FILE Thesis↓
Problem: How can we stop copycat fashion from contributing to fast fashion.
Idea: Create a platform to verify and sell second hand fake clothing.
BRIEF:
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↓ PLAY CASE STUDY ↓
↓ DURATION 01:59 ↓
Grailed's authentication software enables individuals to verify and sell their counterfeit clothing as knock-offs or dups, with the quality of these items graded for transparency. Buyers will receive a confirmation pop-up acknowledging their choice, ensuring they are fully informed about their purchase.
Grailed flashmobs will be walking around fashion week. Grailed will be asking people which one is the real outfit who ever gets it wrong gets a discount code on grailed.
Grailed, in partnership with Super Bureau, will periodically update archived collections and clothes while adding rare garments provided by grailed and identified by the VFA to their website. This will provided a reference source for everyone who wants to learn more about authentic fashion.
Art Director
Jerome Salac