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C:\Users\Senior_Thesis\ <Grailed> Verified Fake

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Grailed Verified Fake

Verified Fake

↓ WORK FILE Thesis↓

Problem: How can we stop copycat fashion from contributing to fast fashion.

Idea: Create a platform to verify and sell second hand fake clothing.

BRIEF:
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ROLES :


TEAM:

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What is a Verified Fake?

Grailed's authentication software enables individuals to verify and sell their counterfeit clothing as knock-offs or dups, with the quality of these items graded for transparency. Buyers will receive a confirmation pop-up acknowledging their choice, ensuring they are fully informed about their purchase.

Out of Home

Flashmobs invading fashion week

Grailed flashmobs will be walking around fashion week. Grailed will be asking people which one is the real outfit who ever gets it wrong gets a discount code on grailed.

Virtual Fashion Archive X Grailed

Grailed, in partnership with Super Bureau, will periodically update archived collections and clothes while adding rare garments provided by grailed and identified by the VFA to their website. This will provided a reference source for everyone who wants to learn more about authentic fashion.

Credits

Art Director

Jerome Salac