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C:\Users\2023_Work_Archive\ <Terry Presume> What Box?
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Problem: Terry Pesume's Branding and Launch campaign for his debut album doesn't fit his personality and music.
Idea: The use of a transparent cassette juxtaposed with vibrant stickers to represent his idea of not aligning with a genre and the notion of freedom.
"What Box?" is Terry Presume's debut album he would release along with his rebrand.
The cassette on the billboard are a cut-out showing the background
Fans are allowed to customize their own cassette on Terry’s website to which he can upload his top 30 on his Instagram.
The”?” icon represents him calling himself a “walking question mark”.
The letters with eyes are represent mysterious aliens as he often calls himself one in his music. The addition to the sparkle on the top left represent a star alluding to the space theme.
Art Director
Jerome Salac
