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C:\Users\2023_Work_Archive\ <Snapchat> Tagged with Kindness
Award: 2022 D&AD New Blood Wooden Pencil for Snapchat
Click here to see the award page
↓ WORK FILE 1/6↓
Problem: How can Augmented Reality be used to encourage acts of kindness using snapchat.
Idea: 'Snapchat's Tagged with Kindness' campaign encourages users to spread kindness through a week-long scavenger hunt, using spray kits and AR-generated street art to create positive messages and more vibrant environments, with the chance to win a music festival invite.
↓ PLAY VIDEO ↓
Similar to Snapchat's easter egg event. Spray Toolboxes will pop up in your snap map randomly. While other users cannot see the same boxes, it is encouraged to go out with friends. Using GPS you would need to be at least 500ft away from the icon in order to acquire a box.
Once you're in range to receive a box, you can click on the box icon in Snap maps. Once validated, Snapchat will redirect you to the TWK filters. From there, you can see an animation of one of the random customization prizes and tokens.
By clicking on the toolbox in your filters page, the customization page will slide up. From there, you can choose what type of graphics and colors you want to use in your art.
While the filter is selected, you can just tap on the screen to spray your designs.
Credits
Art Directors
Jerome Salac
Illustration
Ninoska Lugo
UI/UX
Natalie Betances
