Snapchat’s Tagged with Kindness campaign was created to spread kindness through communities nationwide.

Users can take kindness to the streets for a week-long scavenger hunt; where they’ll collect spray kits containing points, colors, and stickers with positive messages. Winners of the scavenger hunt will be invited to a music festival. The core of our campaign is demonstrated through the use of AR-generated street art.

Users can use art as an outlet by spreading positive messages, which in turn, creates more vibrant environments.

BRIEF:
Find a way to get UK audiences to watch more non-english content on Netflix.
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ROLES :
Co-Art Director, Strategist, Creative Technologist, Video Editor
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TEAM:
Marisa Sorto
Jerome Salac
Ethan Gonzalez